The world wide web is a way of accessing information over the internet. The world wide web is built on top of the internet. The internet is a massive network of networks and the web is one of those networks. The use the world wide web you usually have an application which is a web browser. A web browser enables your computer to understand the web pages you have searched for. The most popular web browsers are Internet Explorer, Firefox, Google Chrome, Safari, and Opera.
Image source: wikipedia.
The most common web coding language used is HTML & CSS. HTML stands for hyper text markup language. HTML is a markup language which means it is a set of markup tags. Markup tags describe webpages. The HTML elements are the building blocks of a webpage, it's the coding behind what you see. HTML is very easy to transport to other platforms. CSS is the opposite to HTML. CSS is the loo and style of your webpage, when using CSS to create your website what you see is what you get, you drag and drop what you went, then it shows you the HTML coding. CSS stands for cascading style sheets.
Web coding protocols allow the designer to do different things and edit their websites. Such as meta date, mata data is data which contains meta tags which allow search engines to find your website as they search those key words. When doing adding meta tags you add them in the <head> section of your HTML and you add <meta name="Website" content="Website"/><meta name="keywords". Another few examples of web coding are adding images or hyperlinks. If you want to add a hyperlink, you put
<a href="url">link to website you want to go to</a> in the body section of the HTML so that it is seen. When adding an image you also add this in the body <img src="url of the image">.
The structure of a website is simple. You have the <head> and the <body>. The head part of the website is the part you don't see, it's all the coding and nesting tags, where as anything in the body part you will see. I already explained CSS and the 'what you see is what you get' concept, the best websites to use this format are dreamweaver, FrontPage or expression web. The advantage of using these websites are that they are disk base and they are checked before goes out to the real world, so you don't have to worry about you website being published and then something going wrong.
To publish a website you first need to find a server such as Go Daddy which allows you to save all of your HTML on there server. These websites usually cost money though. You can promote your website using S.E.O (Search Engine Optimization) or S.M.O (Social Media Optimization). Using these makes your website easier to find on a search engine. It the HTML coding you add key words which the search engines will search for, many websites using mis-spelt words or 4 related words or the title page name as the key words.
Overall i wasn't happy with my website, i feel it was plain and boring and i definatley should have had more colour and images. I found it hard using the HTML coding and much prefered when we used FrontPage. Overall i enjoyed web design and learning how to use HTML.
The book I chose to do, Pretty Little Liars, is targeted at teenage girls, this is one of the reasons why I picked it as I can relate to it. Pretty Little liars is a series of books 9 books written by Sara Shepard, it is also a very successful TV show, which is targeted at the same audience. There are 2 versions of the pretty little liars books, One of the versions has the actresses from the TV show on the front cover whereas the other doesn’t. So when designing my own version, I wanted to try and design a cover with the actresses and then also one without.
The whole plot of pretty little liars is based around secrets. So when I started my first attempt and was looking for an image to use, I decided to pick something relate to secrets, so I went with the ‘shhh’ gesture. I like this image as it’s simple, but is big and stands out at the same time. I decided to use the font I used as it’s simple and clear, it also has a soft feel to it, just like the image does. The colours I used are very feminine as that is who the target audience are, also the 4 main characters in the story are female. I like the colours I used as it doesn’t distract you and they all complement each other very well. I didn’t like this cover and decided not to use it for many reason. The first reason being, I forgot to include the author’s name, which is a huge mistake as every book should include the writer. Secondly, I think the back is very bland and boring; it just has writing and doesn’t really attract you in anyway.
For my second attempt, I decided to use the actresses from the show as the main image. I wanted to try this idea as it’s completely opposite to my other design and some people may recognise the book more if the girls are on the cover other than something else. I used the colour yellow as the image itself has a slight yellow in the background so I felt it would all look good together. The font I used this time for the ‘pretty little liars’ is more like the original book, but personally I don’t like this font as I feel its associated with older people where as the target audience is teenagers. The reason I didn’t use this idea was because I feel there is a tad too much going on around the image, I feel If I had used a different picture then maybe it would have worked better, but as it is I feel it looks slightly unprofessional and cheap, which isn’t the look I would like to achieve.
My final and finished design is pretty much the same as my first attempt. The main image and the colours are the same; the things that are different are the font, the back page design and including the author. I decided to change the font as I feel this font is in-between the original and the font I tried first. It looks formal and it is simple and stands out, but it is still young and doesn’t have the old fashioned association with it. I decided to use a burgundy red colour as I feel it works well with all the other colours on the page and it also nearly matches the colour of the ladies lips. I decided to put a faded grey box over the ‘pretty little liars’ one of the reason I done this was so that the text didn’t get lost in the image, but I also feel it could represent the whole ‘secret’ idea as it’s almost like the text is hiding behind something and isn’t has bright and bold. On my first attempt I felt the back page was fairly boring, so I just decided to add a simple oval shape of colour, I didn’t want to put a big image on the back that would distract you from the text, so I stuck with something simple. Overall I am happy with my final design, If there was anything I would have done differently that would probably have been try out more main images, but overall I am happy with this image as it represents to book extremely well and it’s fairly obvious what the book with contain just by looking at the image.
Iain Macmillan was born on the 20th October 1938 in scotland, where he grew up before moving to London. In 1958 he moved to London to study photography at Regent Street Polytechnic. He first worked a cruise photographer before moving back to london to become a street photographer. In the mid 1960's Macmillan first worked on an exhibition catalogue for "The Sculpture of David Wynne". On november the 9th 1966 Yoko, one of Iain Macmillians former clients, met John Lennon at a art gallery, she later introduced John Lennon to Ian. In 1969 John Lennon asked Macmillian to shoot the very famous and iconic abbey road album image. A couple of days before the shoot, Paul McCartney gave Macmillian a sketch of how he would have liked the shot to be like, Macmillian confirmed he could do this shot, although, the volkswagen in the shot, was not supposed to be there, it just happened to be parked on the side of the road that day.
abbey road, taken by Iain Macmillian, 1969.
Iain worked for Yoko and John til 1971 doing a variety of different work, such as The cloud on the album cover for Live peace in Toronto, Yoko's book 'flies', the wedding cake in the 'wedding album', The merging heads label of John and Yoko's album "Some Time In New York City" and The cover photo on Yoko's book Grapefruit.
In the 1970s Iain taught photography part-time at college in Stoke-on-Trent, On 8 May 2006 at the age of 67, Iain died of lung cancer.
Tim Page.
Tim Page was born on the 25th May 1944 in Tunbridge Wells, Kent. Tim is an English photographer who first made his name during the Vietnam War and is now based in Brisbane, Australia.
Page has done front covers for many books such as;
Tim Page's Nam (1983)
Sri Lanka (1984)
Ten Years After: Vietnam Today (1987)
Page after Page: Memoirs of a War-Torn Photographer (1988)
I decided to research in to Autobiographies and Horror/Thriller books. They are both completely different, so this is why i chose these 2.
Autobiographies.
photographer unknown.
photographer unknown
When looking at autobiographies, the first thing i noticed was that all the books had images of whoever the book is about and the images were usually close up shots. They do this to make it 100% clear who the book is about and it also keeps it fairly simple, as unlike story books, they don't really need to catch a shoppers eye as much, as the shopper is more than likely going to know the celebrity already and have a view on whether they would enjoy reading about them.
When looking at a variety of front covers, i noticed that the celebrities who would target an older audience, usually use more simple colours and some times even in black or white, where as the autobiographies targeted at the younger market, such as justin biebers book, the colours were more front and in your eye.
When i looked at a variety of musicians autobiographies, i noticed that if the artist was well known for playing an instrument, then they would inclucde that instrument in the main image. I also noticed that, like i said, most shots are close ups, but when the book is for a band then they use a long shot showing all the body.
photographer unknown
photographer unknown
Horror/Thriller books.
photographer unknown
photographer unknown
When looking at horrow books, the first thing i noticed were the colours. Nearly every book used the colour red. Red is associated with death or danger, so this is the reason they use it. Also, all the other colours they use were dark colours to create a eary spooky image for the book, such as blacks or greys. The titles are also really big and stand out. The reason for this is because the covers never really have a huge main image, then just keep it plain to create suspence and make the viewer wonder what the book is about, so because the cover is plain, they need a big bold title to make the book stand out on the shelf. If they do use an image it usually covers the whole front cover of the book, it's still a simple image & still leaves something to the imagination, but it does give a rough image on what the book is about.
The picture on the right was taken using a Mamiya RB67 SD Pro camera, I'd never used a camera like this before but i really liked it, it was fairly easy to use and i'm happy with the final product. To develop the pictures we had to go in to the dark room. When developing the image of me up against the wall, i first developed it but it looked to simple, so i added done some contrasting, so that the image brings my body forward so it looks more realistic and not so flat. After putting my image through the developer, wash and fixer, then after drying the image, i then took it to a computer to scan on to it.
To create the actual layout i used Photoshop. I made the page A3 then rotated in 90. After my page was ready, i made sure to do a line down the middle so that my images would be symmetrical. After adding the photos on to the page and adjusting them to the right sizes, I edited the contrast and brightness on the image on the right as it felt it was too dark and didn't contrast well with the other image. In this image i'm staring of to the side not really concentrating on anything, so i decided to have the writing ''in a world o my own'' as i think that I look like i'm daydreaming in the picture so the text works well with it. I had a little bit of head space so i placed the text up there instead of on my actual body. For the other image, i didn't adjust the brightness or contrast as i felt the brightness was fine and i had adjusted the contrast during the developing stages. I did crop the image then drag it to make it bigger as i looked to distant and far away from the camera. I really like that there is a beam of sun shining in to the image, this wasn't planned, but i'm happy with the way it came out. I decided t use that text because it is one f my favorite quotes, also because in the image i look like i'm backed up against the wall just looking out and thinking which is just like what the quote says to do.
If i were to do this whole process again i would try to change the images up a bit. If i were to take the image of me up against the wall again, then i'd want the camera closer and more to the side of me so it's a side profile shot. If i were to take the main portrait photo again, i'd possibly have me looking down at the floor and not smiling so that it really does look like i'm in a world of my own and not focused on anything.
Lee Friedlander began photographing the American social landscape in 1948.
Friedlander studied photography at the Art Center College of Design located in Pasadena, California. In 1956, he moved to New York City where he photographed jazz musicians for record covers.
Some of his most famous photographs appeared in the September 1985 Playboy, black and white nude photographs of Madonna from the late 1970s.
While suffering from arthritis and housebound, he focused on photographing his surroundings.
Angela Adams.
Photography has been a part of her life since the age of eight when her father bought her a Brownie box camera.
Her other passion is writing, so over the decades she's combined both in her career, providing non-fiction copy and associated photographs for local and national publications, county magazines, books and websites.
For her each photograph she shoot tells a story, recording an emotive slice of life that captures the very essence of the people and places pictured.
Her preferred medium of expression is innovative portraiture, photojournalism and black and white processing.
She believe each photograph should stand alone and possess integrity – so over the years she's developed a style which has won a selection of awards.
She's based in South Norfolk and work mainly throughout East Anglia.
The Lights Decide what kinda of camera you'll be using. Bigger cameras need smaller apertures to get adequate depth of field and need more light. Decide how big your subjects are going to be. Head-and-shoulders portraits require much less lights.
Hot Lights Advantages;
you can always see what you're going to get, even if you mix with ambient light. In the film days, you wouldn't need Polaroid tests, fancy meters, and a good imagination. In the digital age, you can spend more time looking at the subject and less time at the back of the camera.
you can use hot lights with movie, video, and scanning digital cameras
Disadvantages;
heat. Thousands of watts of heat that make the photographer sweat, the models sweat, and the props melt.
tungsten color balance. Kodak makes some nice tungsten color slide film but if you don't like it, you'll have to filter your lights and lens like crazy to use your favorite color films.
limited accessories. It is much easier to control a light source that isn't hot enough to light paper on fire. You can experiment with electronic flash without burning your house down. With hot lights, you must make sure that your diffusers, soft boxes, umbrellas, etc. can handle the heat.
Warm Lights.
It is called the fluorescent light bulb. For most of the 20th Century, fluorescent lights had a spectrum that was too peaky to give natural-looking color with film cameras. Fill light. makes a shadow
Main Key light.
The Background The basic professional background is seamless paper. This comes in rolls 53", 107", and 140" wide.
Equipment used in a dark room.
Enlarger is a piece of equipment that projects an enlarged lighted image from a negative onto an easel. It works with a timer and an f-stop to control the amount of light. There is no negative shown in this image, but it would be on the metal strip under the lamp.
The Negative holder holds the negatives firmly and allows the correct negative to be positioned properly for the enlarger.
The Easel holds the photographic paper under the enlarger.
Image magnifier is a piece of equipment used to see if an image is in focus as it is projected from the enlarger. It sits on top of the easel, before paper is inserted into it, and diverts the projected light up to the eye piece where it can be viewed.
Enlarger Timer is used to set the amount of time that the enlarger lamp is projecting an image onto the photographic paper.
As my advert is targeted at young students, I feel that they'd be more inclined to like an advert if it wasn't too serious. So i intend to make my advert not so serious and fairly funny. The slogan for my drink is ''Inferno, the solution.'' so i wanted to base my advert around a scenarios that a teenage would be in, then once they drink the drink it will help them and be the solution. I thought of many different scenarios that a young male might go through and i thought the most popular would probably be something to do with girls. So I came up with the idea of a male playing the character of a not so popular student who is jealous of other guys getting all the attention from the girls, but once he pulls out a can of inferno, all the girls notice and are interested and start to flock over to him and the popular guys are left with no attention from the girls. I thought this idea was light hearted and humorous and could be relatable to some of the target audience.
I wanted to make sure the advert would be shot somewhere where the target audience could relate to it, at first i thought about the college, but then i felt that was a bit to obvious, so i decided i'd like it to be shot at a bus stop. Bus stops are used my the target audience a lot and when you sit at a bus stop, most the time you are thinking or watching other people, which is what this character will do. I want to have the main character lent on the end of the bus shelter, with his hands in his pockets looking sad, then another 2 guys appear with a group of 4 girls, they sit down in the bus shelter bus the other end. I want them to all be laughing and joking around. The main character will look at them and roll his eyes before going in to his bag and pulling out his can of inferno. After his open the can, i want the camera to cut to a shot of the girls all looking up suddenly at him and wondering whats in his hands. To make the advert more humorous, i wont the girls to not walk to him quickly, but walk slowly so it's like they are being attracted to him like a magnet. Once they reach him, they all look at the can and wonder what it is, before looping there arms in his and acting all flirty with the main character, then we'll cut to a shot of the other popular guys looking all annoyed and storming off, then finally end on a shot of the main guy looking all smug and holding his can of inferno up to the camera.
To make sure my advert appeals to my target audience, I made sure that the location was relatable to the audience and not. Also, as my drink is being targeted at males, i wanted to make sure the main characters are males so that the audience could almost imagine themselves in the characters position. The clothes that the actors will be wearing, will be everyday wear that a student would wear, not all dressed up formally like they are going to an office job. I don't want any music playing throughout the advert, but once the character holds up the drink to the camera at the end, I'd like a voice over of a deep male voice saying the name of the drink and the solution, so that it sounds bold and stands out. The editing will be fairly quick, i don't want many long shots as i don't want the audience to get bored. I definatley want lots of close ups of the drink and facial expressions as they are the most important things, other than that, most shots will be medium or long shots. I would like to use a medium long shot for when the girls are walking across to the main character.
The two adverts I decided to research in to more and analyse are the very iconic ''the holidays are coming'' coca cola advert and the also very iconic postman roof collapse tango advert. I decided to pick these two as they are both very different and they both target the audience I would like to target in my advert.
Firstly, I'll start with the Coca cola advert. This advert has been extremely popular for years, and is most definitely one of coca cola's most memorable TV adverts. The whole advert represents Christmas and that the holidays are coming. The journey that the lorry take represents the excitement and build up to the holidays coming, i think this could also represent the drink, coca cola, because it's saying that the drink will be worth the wait once you've drunk it, most people love Christmas and the build up to it, so this advert could be representing the journey in which you buy the drink and drink it. I think this advert represents family very well, Christmas is associated with family and you also see the father and son in the car, as well as a house all lit up. By representing family, it's showing that this drink can be for everyone. Christmas is a time to celebrate for most people, so it's also representing that the drink can be drunk when there is a time to celebrate and that it's a quality drink.
The target audience for most of coca cola's adverts are the younger generation 13 - 24 year old but I feel this advert could be suited to an even younger audience, as younger kids love Christmas and Santa Claus, so i feel this advert is fun and exciting for them to watch. Also, you see the young boy with his father looking happy and in amazement at the lorry. I think this advert targets their audience extremely well, the music they use sounds young and current, but it also has a Christmas feel to it, which is very popular. By using the whole Christmas theme it instantly attracts the target audience as that age range appreciate and look forward to Christmas more than others. Also, like i said further up, Christmas is associated with family time, parties, celebrating, just fun good times, which is what the target audience enjoy to do.
Coca cola are a very well represented brand and up hold a strong positive image and I feel this advert definitely reaches those standards. This adverts gives the brand a good image as it's very family friendly, which doesn't suggest that it's bad for you in anyway and by using different ages and genders in the video, it gives the image that the drink is versatile and anyone can drink it. Coca cola is a soft drink, people associate soft fizzy drinks with the hot weather and hot drinks with cold weather, but as this advert is based around Christmas, people start to associate the brand with Christmas and it gives the audience the impression that you can drink this drink in cold weather and it tastes just as good.
The way to advert is edited definitely adds to the suspense of the commercial. Whilst the song is building up, the cuts are fairly slow and track the movement of the lorry, but as the music gets faster and goes in to the ''holidays are coming'' part, the cuts are quicker, the advert is fairly simple and could get boring easy, but by cutting in speed to the music, it's definitely keeping pace and not getting boring. The advert is shot in the mountains, which is definitely not a place you expect to see several large lit up trucks driving through, so by using this location, it makes the trucks stand out even more, despite the lights, as that isn't a usual place to see them. Throughout the advert the locations change. The lorries are still on a road and it still shows the journey they are taking, but as the advert comes to an end, you see in the distance lots of lights, which looks like a busy town, this could represent the drink in saying that it's come from nowhere but it's heading to big places and is going to be popular and surrounded by more people. The advert uses a range of different shots such as, close ups, long shots, establishing shots and high shots. When the lorry is passing the camera, they usually use close ups and make it look like the lorry is passing the camera, this way it feels it's from the viewers point of view and that the lorry really did just pass them. During the advert, the lorry's go over hills and over a bridge, during these scenes, they use a lot of long shots from the front of the lorries and behind them. I feel they use these so that you can see the journey more and take in the surrounding areas. They also cut to a lot of close ups of the people on the side of the road watching the lorries, so that we can see their expressions clearly. As the music speeds up the camera cuts to a few close up shots of the side of the lorry and also a high shot of the top of the lorry, i think they do this to build suspense and keep us waiting to see where it's heading. Like I've said previously, the music starts of slowly, then gradually builds up in to a faster speed. The music sounds fairly young and current which suits the target audience well.
I feel that the main advertising techniques that coca cola use in this advert is emotional selling point and weasel words. They use emotional selling point in a good way, by showing all the different emotions and happiness on all the peoples faces in the advert, it makes you feel happy, also the whole Christmas concept and the excitement in the song, makes the audience relate to it. They use weasel words in the advert as they don't have any speech at any time, yet you still get a positive feel from to advert as it's all happy and the face expressions are enough.
There isn't really a narrative in this advert, it's just showing the journey. Although, the faces on the peoples faces almost tell a story as you see how happy they're at that they'll be looking forward to Christmas and you see how confused they are and wondering what coca cola is.
Overall, i feel this advert is very successful in appealing to it's target audience and is definitely one of my favourites.
The tango advert is the complete opposite to the coca cola advert in many ways. Firstly, this advert represents a modern average day, not in the sense that everyone lays waiting for the roof to collapse, but where it's shot and how to characters are represented shows that it's an average home. I think that the concept of this advert is that the man is represented to be waiting for a thrill. The whole adverts is made to seem like a competition or a sports game of some sort, to make us feel like it is a sporting game, they had a man doing a voice over which sounded like he was commentating a sporting game. Stereo typically men are associated with sport and supposedly like to compete against each other, so i feel this is why they only used men in this advert, as it very clearly represents sport.
This particular advert i feel is targeted at young males, between the age of 18 - 30, middle class. I feel it reached it's target audience extremely well. Like i said previously, Men are associated with sport and being competitive, so by using the whole sporting game concept, it worked really well and made it clear who the drink is targeted at. I think they targeted the middle class range very well. The way the main character is dressed is fairly average and everyday, and the fact they use a postman, which is a middle class job now days, also targets them well. This advert definatley reaches its target audience and makes it seem like the drink is good enough and will satisfy everyday people.
I think this advert gives the brand a very good image and a very memorable image. It makes the brand seem light hearted and funny. It also gives the brand a masculine image, as you don't see any females or hear any females in this advert at all. So it's almost like the Yorkie slogan ''it's only for me''. The advert is very slow paced, there aren't any fast shots, it's all in a slow speed to build suspense and tension for when the roof collapses. Usually, when the big climax happens the shots speed up, but in this advert the speed stays slow throughout, although the shots do change. In the beginning of the advert they use a lot of long shots and establishing shots, so that we understand what is going on in the advert, but as the tension builds we see a lot more close ups, for example they use a close up on the tango dripping, the blender itself, when the postman posts the apple and when the man licks the drip of his cheek, this shows that they use close ups when something significant happens and they want us to pick up on it more.
There is no music at all in this advert, unlike the coca cola advert. Like i said previously, there is a man doing a voice over which sounds like a commentator. This is all we hear throughout as he is building tension for when the crash happens, which is representing, for example, a goal in football. The voice over mans voice sounds fairly boring up until the roof gives in when he gets extremely excited like a real commentator would when it's time to celebrate. There is only 3 locations in this advert, the basement where most the action takes place, the hallway and the front of the house, which we only see once, all these places are every day places and create a sense of normality in the advert. Also, as they're all casual places, you don't expect such shocking things, like a roof collapsing, to take place there.
The message in this advert is that you'll get a thrill if you drink tango or that it will make you do something shocking to stand out. The genre of this advert i would say is comedy as it isn't serious and once the roof collapses it's funny seeing the man covered in the drink. Overall i feel this advert is very good. It's definatley memorable and appeals to the target audience brilliantly.
I compiled a questionnaire survey on my ideas for my advert and also my target audience. I handed out 8 questionnaires to my friends, who are within the target audience i'm looking to aim at, as i would like to see if what appeals to them and what doesn't before i pick my final idea.
These are the questionnaires and the results that came back;
After looking at these surveys, i see that most students like funny adverts as that is what stand out to them. Also, the majority prejer less speech, but do like a narrative.
I also done a one on one interview with my cousin, who is a male and 18 years old, which is who i want to target my fizzy drink at. This is what was said;
When you see an advert on TV what makes it stand out to you? If it's funny then i'll definatley remember it, or if it has a catchy song! or if it's totally whacky and weird!
Do you prefer animated adverts? or real life actors? Animations cool! I like it when they mix it up and do both, like have animated characters in real time!
When you buy a drink, do you mind what the can/bottle looks like? not really, but it has to catch my eye in the first place. I usually go by the flavour more than anything.
What flavour drink do you like? something different! not fruit. Dr pepper is my favourite, so something like that. Or red bull!
When buying a drink, does it matter if it's a can or bottle? depends what circumstance i'm in. Cans are always cheaper, but bottles are better because you can put a lid back on. So i usually pay that litteraly extra and go for a bottle.
When watching adverts, do you like it if they're set in a location you could relate to, for example a college? Yeah definately, i prefer the advert that are relatable cos you find them more funny.
Does the logo or slogan effect wether you purchase the drink or not? yeah i guess. I wouldn't buy a drink if it looked cheap and tacky? i guess it has to look presentable. Also i like the adverts that have catchy cool slogans that you never forget.
The company coca cola was first founded by Asa Candler, but it was actual Dr John Pemberton who created
coca cola. It was in 1886 in atlant Georgia where curiosity took over and Pemberton created the liquid.
The name coca cola was actually created by Pembertons Book Keeper, Frank Robinson.
Coca cola first arrived over here in the UK in the 1900;s. It was brought over here buy the founders son, Charles Candler.
Coca cola was first sold in the UK on the 31st august 1900’s but wasn’t sold on a regular basis until the 1920’s.
Coca cola have had 100’s of iconic adverts on TV worldwide.
Advertising.
All of coca cola’s adverts have been bold and colourful, this is why they are so iconic. As not many adverts were like this before the 1990’s.
The coca cola adverts affected the American culture more than they did the UK’s.
Coca cola’s first tv commercial aired in 1895, featuring the famous singer Hilda Clark.
Although, coca cola have had many adverts, they are most well known for the image of santa claus. Even though they weren’t the first brand to portray this image, they have still been the most successful.
Coca cola first started to use santa claus in their adverts in 1931, they started to use him in just magazine adverts. As santa claus is thought of as a jolly happy guy, this is why coca cola wanted him to be the face of their brand as this is the image they like to up hold.
The coca cola adverts were such hits, that even the songs used in the adverts were made successful. For example, in 1971 the song ‘’I’d like to teach the world to sing’’ by billy Davis became a massive hit.
The most iconic tv commercials done by coca cola were produced during 1960’s through to 1986.
In 1982 coca cola purchased Columbia Pictures and began to insert the product in to the films they produced.
The target audience for most of coca cola’s adverts are youths or young adults aged between 13 – 24 who are seeking a happy and joyful life. Overall they like to reach out to all consumers, but the Tv commercials are specifically produced for that target.
They reach this target audience by the colours they use, the mise-en-scene, the language used and how they portray the product itself.
They use bright colours all the time which catched the audience, young people don’t necesarly want to see boring dull colours as they’ll forget the advert. The adverts are always shot in an interesting place as well, such as the most iconic coca cola advert, the ‘’holidays are coming’’ one, as the truck is all lit up in bright lights and the scene is all snowy and Christmas, which instantly attracts younger teens.
Another way they have targeted this audience is the music they use. In the adverts they don’t usually use a lot of speech, but the music they use is catchy. It’s usually a young artist as well so that is another reason it attracts the younger audience.
In the coca cola adverts they like to target most consumers. But the main slogan behind coca cola is saying it’s good. Simple. I feel that the adverts are targeted at groups who are trying to be on trend and up to date, so buy drink coca cola it will make them feel that way. I also think it’s targeted at familys or parents who would buy the drink for their children. Away from the adverts Coca cola have also been the sponsors for the olypmic games many times. So this is why the drink is target at sport groups.
I think coca cola use many advertising techniques.
They most definatley use testimonial. Many famous faces have used to product to endorse it, such as professional footballer, wayne rooney. By using this, it attracts they’re target audience, as well as getting the name out their to the specific celebritys fan base. Because if their fans see their idol drinking it, then they will want to.
Many of the coca cola TV commercials have used wit and humour to get the product out their, if the Advert is funny then people will remember it, as well as the product.
The typeface used on the coca cola logo has never changed. Since it was first created it has always remained the same. It’s simple, yet iconic. The logo itself has changed many times, but the typeface has always stayed the same.
The colour of the logo’s have always been red. The coca cola logo is one of the most remembered and iconic logos world wide because of it’s colour and typeface.
Unlike to brands slogan. Over the years coca cola have had many different slogans here are a few;
1904 - Delicious and refreshing.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
2003 - Real.
What all the slogans have in common are that they are all short and simple. They’re easy for the audience to remember. They also all make it sound like if you drink coke, then life will be good, or better.
Tango research.
Since the 1990's the adverts have become well-known for their distinctively bizarre videos.
The first iconic advert campaign done by tango was done in 1991.
The advert featured a man being slapped around the face by a man painted orange immediately after drinking tango.
Tango’s target audience is teens and young adults.
I think they attract this target very well. The adverts are always very different, which means that the audience will remember them. Also the language used in the adverts is usually slang, which is associated with teens. The colours used are all very bright and upbeat, as well as the music they use.
I think this is the target audience because teens or younger adults are more likely to drink fizzy drinks, as stereotypically, the older generation drink more tea and coffee.
In their adverts, tango use many different techniques such as;
They definitely have a unique selling point which is the whole orange theme. There are no other advertising campaigns like it and it also makes the campaign stand out.
Magic ingredients, they definitely use this as they give the image that you’re gonna turn orange or have some special strength if you drink this drink.
They most definitely use wit and humour in their adverts, more humour than wit. It isn’t so much the language that is funny, it’s more the actions, for example hitting people is associated with being funny and they use that a lot.
I think the adverts are targeted at a younger group who are trying to be on trend. I don’t feel that the advert campaigns specifically attracted a certain group of people, so I think they just try to attract people and convince people who want to be on trend and up to date.
The typeface on the logo for tango has always remained the same. It’s very bold and simple, it stands out and is very iconic. It suits the target audience well as youths like to keep things simple.
The logo has changed over the years, but it has always involved a fruit depending on what flavour tango they are drinking, this Is good because then the audience know the drink is a fruit drink without actually having to read anything.
Tango have had many different slogans, depending on the flavour of drink or style, here a few of them;
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