TV advert production.

Task 3. 


I compiled a questionnaire survey on my ideas for my advert and also my target audience. I handed out 8 questionnaires to my friends, who are within the target audience i'm looking to aim at, as i would like to see if what appeals to them and what doesn't before i pick my final idea.

These are the questionnaires and the results that came back;

After looking at these surveys, i see that most students like funny adverts as that is what stand out to them. Also, the majority prejer less speech, but do like a narrative.

I also done a one on one interview with my cousin, who is a male and 18 years old, which is who i want to target my fizzy drink at. This is what was said;


When you see an advert on TV what makes it stand out to you?
If it's funny then i'll definatley remember it, or if it has a catchy song! or if it's totally whacky and weird!

Do you prefer animated adverts? or real life actors?
Animations cool! I like it when they mix it up and do both, like have animated characters in real time!

When you buy a drink, do you mind what the can/bottle looks like?
not really, but it has to catch my eye in the first place. I usually go by the flavour more than anything.

What flavour drink do you like?
something different! not fruit. Dr pepper is my favourite, so something like that. Or red bull!

When buying a drink, does it matter if it's a can or bottle?
depends what circumstance i'm in. Cans are always cheaper, but bottles are better because you can put a lid back on. So i usually pay that litteraly extra and go for a bottle.

When watching adverts, do you like it if they're set in a location you could relate to, for example a college?
Yeah definately, i prefer the advert that are relatable cos you find them more funny.

Does the logo or slogan effect wether you purchase the drink or not?
yeah i guess. I wouldn't buy a drink if it looked cheap and tacky? i guess it has to look presentable. Also i like the adverts that have catchy cool slogans that you never forget.