As my advert is targeted at young students, I feel that they'd be more inclined to like an advert if it wasn't too serious. So i intend to make my advert not so serious and fairly funny. The slogan for my drink is ''Inferno, the solution.'' so i wanted to base my advert around a scenarios that a teenage would be in, then once they drink the drink it will help them and be the solution. I thought of many different scenarios that a young male might go through and i thought the most popular would probably be something to do with girls. So I came up with the idea of a male playing the character of a not so popular student who is jealous of other guys getting all the attention from the girls, but once he pulls out a can of inferno, all the girls notice and are interested and start to flock over to him and the popular guys are left with no attention from the girls. I thought this idea was light hearted and humorous and could be relatable to some of the target audience.
I wanted to make sure the advert would be shot somewhere where the target audience could relate to it, at first i thought about the college, but then i felt that was a bit to obvious, so i decided i'd like it to be shot at a bus stop. Bus stops are used my the target audience a lot and when you sit at a bus stop, most the time you are thinking or watching other people, which is what this character will do. I want to have the main character lent on the end of the bus shelter, with his hands in his pockets looking sad, then another 2 guys appear with a group of 4 girls, they sit down in the bus shelter bus the other end. I want them to all be laughing and joking around. The main character will look at them and roll his eyes before going in to his bag and pulling out his can of inferno. After his open the can, i want the camera to cut to a shot of the girls all looking up suddenly at him and wondering whats in his hands. To make the advert more humorous, i wont the girls to not walk to him quickly, but walk slowly so it's like they are being attracted to him like a magnet. Once they reach him, they all look at the can and wonder what it is, before looping there arms in his and acting all flirty with the main character, then we'll cut to a shot of the other popular guys looking all annoyed and storming off, then finally end on a shot of the main guy looking all smug and holding his can of inferno up to the camera.
To make sure my advert appeals to my target audience, I made sure that the location was relatable to the audience and not. Also, as my drink is being targeted at males, i wanted to make sure the main characters are males so that the audience could almost imagine themselves in the characters position. The clothes that the actors will be wearing, will be everyday wear that a student would wear, not all dressed up formally like they are going to an office job. I don't want any music playing throughout the advert, but once the character holds up the drink to the camera at the end, I'd like a voice over of a deep male voice saying the name of the drink and the solution, so that it sounds bold and stands out. The editing will be fairly quick, i don't want many long shots as i don't want the audience to get bored. I definatley want lots of close ups of the drink and facial expressions as they are the most important things, other than that, most shots will be medium or long shots. I would like to use a medium long shot for when the girls are walking across to the main character.
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