I compiled a questionnaire survey on my ideas for my advert and also my target audience. I handed out 8 questionnaires to my friends, who are within the target audience i'm looking to aim at, as i would like to see if what appeals to them and what doesn't before i pick my final idea.
These are the questionnaires and the results that came back;
After looking at these surveys, i see that most students like funny adverts as that is what stand out to them. Also, the majority prejer less speech, but do like a narrative.
I also done a one on one interview with my cousin, who is a male and 18 years old, which is who i want to target my fizzy drink at. This is what was said;
When you see an advert on TV what makes it stand out to you? If it's funny then i'll definatley remember it, or if it has a catchy song! or if it's totally whacky and weird!
Do you prefer animated adverts? or real life actors? Animations cool! I like it when they mix it up and do both, like have animated characters in real time!
When you buy a drink, do you mind what the can/bottle looks like? not really, but it has to catch my eye in the first place. I usually go by the flavour more than anything.
What flavour drink do you like? something different! not fruit. Dr pepper is my favourite, so something like that. Or red bull!
When buying a drink, does it matter if it's a can or bottle? depends what circumstance i'm in. Cans are always cheaper, but bottles are better because you can put a lid back on. So i usually pay that litteraly extra and go for a bottle.
When watching adverts, do you like it if they're set in a location you could relate to, for example a college? Yeah definately, i prefer the advert that are relatable cos you find them more funny.
Does the logo or slogan effect wether you purchase the drink or not? yeah i guess. I wouldn't buy a drink if it looked cheap and tacky? i guess it has to look presentable. Also i like the adverts that have catchy cool slogans that you never forget.
The company coca cola was first founded by Asa Candler, but it was actual Dr John Pemberton who created
coca cola. It was in 1886 in atlant Georgia where curiosity took over and Pemberton created the liquid.
The name coca cola was actually created by Pembertons Book Keeper, Frank Robinson.
Coca cola first arrived over here in the UK in the 1900;s. It was brought over here buy the founders son, Charles Candler.
Coca cola was first sold in the UK on the 31st august 1900’s but wasn’t sold on a regular basis until the 1920’s.
Coca cola have had 100’s of iconic adverts on TV worldwide.
Advertising.
All of coca cola’s adverts have been bold and colourful, this is why they are so iconic. As not many adverts were like this before the 1990’s.
The coca cola adverts affected the American culture more than they did the UK’s.
Coca cola’s first tv commercial aired in 1895, featuring the famous singer Hilda Clark.
Although, coca cola have had many adverts, they are most well known for the image of santa claus. Even though they weren’t the first brand to portray this image, they have still been the most successful.
Coca cola first started to use santa claus in their adverts in 1931, they started to use him in just magazine adverts. As santa claus is thought of as a jolly happy guy, this is why coca cola wanted him to be the face of their brand as this is the image they like to up hold.
The coca cola adverts were such hits, that even the songs used in the adverts were made successful. For example, in 1971 the song ‘’I’d like to teach the world to sing’’ by billy Davis became a massive hit.
The most iconic tv commercials done by coca cola were produced during 1960’s through to 1986.
In 1982 coca cola purchased Columbia Pictures and began to insert the product in to the films they produced.
The target audience for most of coca cola’s adverts are youths or young adults aged between 13 – 24 who are seeking a happy and joyful life. Overall they like to reach out to all consumers, but the Tv commercials are specifically produced for that target.
They reach this target audience by the colours they use, the mise-en-scene, the language used and how they portray the product itself.
They use bright colours all the time which catched the audience, young people don’t necesarly want to see boring dull colours as they’ll forget the advert. The adverts are always shot in an interesting place as well, such as the most iconic coca cola advert, the ‘’holidays are coming’’ one, as the truck is all lit up in bright lights and the scene is all snowy and Christmas, which instantly attracts younger teens.
Another way they have targeted this audience is the music they use. In the adverts they don’t usually use a lot of speech, but the music they use is catchy. It’s usually a young artist as well so that is another reason it attracts the younger audience.
In the coca cola adverts they like to target most consumers. But the main slogan behind coca cola is saying it’s good. Simple. I feel that the adverts are targeted at groups who are trying to be on trend and up to date, so buy drink coca cola it will make them feel that way. I also think it’s targeted at familys or parents who would buy the drink for their children. Away from the adverts Coca cola have also been the sponsors for the olypmic games many times. So this is why the drink is target at sport groups.
I think coca cola use many advertising techniques.
They most definatley use testimonial. Many famous faces have used to product to endorse it, such as professional footballer, wayne rooney. By using this, it attracts they’re target audience, as well as getting the name out their to the specific celebritys fan base. Because if their fans see their idol drinking it, then they will want to.
Many of the coca cola TV commercials have used wit and humour to get the product out their, if the Advert is funny then people will remember it, as well as the product.
The typeface used on the coca cola logo has never changed. Since it was first created it has always remained the same. It’s simple, yet iconic. The logo itself has changed many times, but the typeface has always stayed the same.
The colour of the logo’s have always been red. The coca cola logo is one of the most remembered and iconic logos world wide because of it’s colour and typeface.
Unlike to brands slogan. Over the years coca cola have had many different slogans here are a few;
1904 - Delicious and refreshing.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
2003 - Real.
What all the slogans have in common are that they are all short and simple. They’re easy for the audience to remember. They also all make it sound like if you drink coke, then life will be good, or better.
Tango research.
Since the 1990's the adverts have become well-known for their distinctively bizarre videos.
The first iconic advert campaign done by tango was done in 1991.
The advert featured a man being slapped around the face by a man painted orange immediately after drinking tango.
Tango’s target audience is teens and young adults.
I think they attract this target very well. The adverts are always very different, which means that the audience will remember them. Also the language used in the adverts is usually slang, which is associated with teens. The colours used are all very bright and upbeat, as well as the music they use.
I think this is the target audience because teens or younger adults are more likely to drink fizzy drinks, as stereotypically, the older generation drink more tea and coffee.
In their adverts, tango use many different techniques such as;
They definitely have a unique selling point which is the whole orange theme. There are no other advertising campaigns like it and it also makes the campaign stand out.
Magic ingredients, they definitely use this as they give the image that you’re gonna turn orange or have some special strength if you drink this drink.
They most definitely use wit and humour in their adverts, more humour than wit. It isn’t so much the language that is funny, it’s more the actions, for example hitting people is associated with being funny and they use that a lot.
I think the adverts are targeted at a younger group who are trying to be on trend. I don’t feel that the advert campaigns specifically attracted a certain group of people, so I think they just try to attract people and convince people who want to be on trend and up to date.
The typeface on the logo for tango has always remained the same. It’s very bold and simple, it stands out and is very iconic. It suits the target audience well as youths like to keep things simple.
The logo has changed over the years, but it has always involved a fruit depending on what flavour tango they are drinking, this Is good because then the audience know the drink is a fruit drink without actually having to read anything.
Tango have had many different slogans, depending on the flavour of drink or style, here a few of them;
