I compiled a questionnaire survey on my ideas for my advert and also my target audience. I handed out 8 questionnaires to my friends, who are within the target audience i'm looking to aim at, as i would like to see if what appeals to them and what doesn't before i pick my final idea.
These are the questionnaires and the results that came back;
After looking at these surveys, i see that most students like funny adverts as that is what stand out to them. Also, the majority prejer less speech, but do like a narrative.
I also done a one on one interview with my cousin, who is a male and 18 years old, which is who i want to target my fizzy drink at. This is what was said;
When you see an advert on TV what makes it stand out to you? If it's funny then i'll definatley remember it, or if it has a catchy song! or if it's totally whacky and weird!
Do you prefer animated adverts? or real life actors? Animations cool! I like it when they mix it up and do both, like have animated characters in real time!
When you buy a drink, do you mind what the can/bottle looks like? not really, but it has to catch my eye in the first place. I usually go by the flavour more than anything.
What flavour drink do you like? something different! not fruit. Dr pepper is my favourite, so something like that. Or red bull!
When buying a drink, does it matter if it's a can or bottle? depends what circumstance i'm in. Cans are always cheaper, but bottles are better because you can put a lid back on. So i usually pay that litteraly extra and go for a bottle.
When watching adverts, do you like it if they're set in a location you could relate to, for example a college? Yeah definately, i prefer the advert that are relatable cos you find them more funny.
Does the logo or slogan effect wether you purchase the drink or not? yeah i guess. I wouldn't buy a drink if it looked cheap and tacky? i guess it has to look presentable. Also i like the adverts that have catchy cool slogans that you never forget.
The company coca cola was first founded by Asa Candler, but it was actual Dr John Pemberton who created
coca cola. It was in 1886 in atlant Georgia where curiosity took over and Pemberton created the liquid.
The name coca cola was actually created by Pembertons Book Keeper, Frank Robinson.
Coca cola first arrived over here in the UK in the 1900;s. It was brought over here buy the founders son, Charles Candler.
Coca cola was first sold in the UK on the 31st august 1900’s but wasn’t sold on a regular basis until the 1920’s.
Coca cola have had 100’s of iconic adverts on TV worldwide.
Advertising.
All of coca cola’s adverts have been bold and colourful, this is why they are so iconic. As not many adverts were like this before the 1990’s.
The coca cola adverts affected the American culture more than they did the UK’s.
Coca cola’s first tv commercial aired in 1895, featuring the famous singer Hilda Clark.
Although, coca cola have had many adverts, they are most well known for the image of santa claus. Even though they weren’t the first brand to portray this image, they have still been the most successful.
Coca cola first started to use santa claus in their adverts in 1931, they started to use him in just magazine adverts. As santa claus is thought of as a jolly happy guy, this is why coca cola wanted him to be the face of their brand as this is the image they like to up hold.
The coca cola adverts were such hits, that even the songs used in the adverts were made successful. For example, in 1971 the song ‘’I’d like to teach the world to sing’’ by billy Davis became a massive hit.
The most iconic tv commercials done by coca cola were produced during 1960’s through to 1986.
In 1982 coca cola purchased Columbia Pictures and began to insert the product in to the films they produced.
The target audience for most of coca cola’s adverts are youths or young adults aged between 13 – 24 who are seeking a happy and joyful life. Overall they like to reach out to all consumers, but the Tv commercials are specifically produced for that target.
They reach this target audience by the colours they use, the mise-en-scene, the language used and how they portray the product itself.
They use bright colours all the time which catched the audience, young people don’t necesarly want to see boring dull colours as they’ll forget the advert. The adverts are always shot in an interesting place as well, such as the most iconic coca cola advert, the ‘’holidays are coming’’ one, as the truck is all lit up in bright lights and the scene is all snowy and Christmas, which instantly attracts younger teens.
Another way they have targeted this audience is the music they use. In the adverts they don’t usually use a lot of speech, but the music they use is catchy. It’s usually a young artist as well so that is another reason it attracts the younger audience.
In the coca cola adverts they like to target most consumers. But the main slogan behind coca cola is saying it’s good. Simple. I feel that the adverts are targeted at groups who are trying to be on trend and up to date, so buy drink coca cola it will make them feel that way. I also think it’s targeted at familys or parents who would buy the drink for their children. Away from the adverts Coca cola have also been the sponsors for the olypmic games many times. So this is why the drink is target at sport groups.
I think coca cola use many advertising techniques.
They most definatley use testimonial. Many famous faces have used to product to endorse it, such as professional footballer, wayne rooney. By using this, it attracts they’re target audience, as well as getting the name out their to the specific celebritys fan base. Because if their fans see their idol drinking it, then they will want to.
Many of the coca cola TV commercials have used wit and humour to get the product out their, if the Advert is funny then people will remember it, as well as the product.
The typeface used on the coca cola logo has never changed. Since it was first created it has always remained the same. It’s simple, yet iconic. The logo itself has changed many times, but the typeface has always stayed the same.
The colour of the logo’s have always been red. The coca cola logo is one of the most remembered and iconic logos world wide because of it’s colour and typeface.
Unlike to brands slogan. Over the years coca cola have had many different slogans here are a few;
1904 - Delicious and refreshing.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
2003 - Real.
What all the slogans have in common are that they are all short and simple. They’re easy for the audience to remember. They also all make it sound like if you drink coke, then life will be good, or better.
Tango research.
Since the 1990's the adverts have become well-known for their distinctively bizarre videos.
The first iconic advert campaign done by tango was done in 1991.
The advert featured a man being slapped around the face by a man painted orange immediately after drinking tango.
Tango’s target audience is teens and young adults.
I think they attract this target very well. The adverts are always very different, which means that the audience will remember them. Also the language used in the adverts is usually slang, which is associated with teens. The colours used are all very bright and upbeat, as well as the music they use.
I think this is the target audience because teens or younger adults are more likely to drink fizzy drinks, as stereotypically, the older generation drink more tea and coffee.
In their adverts, tango use many different techniques such as;
They definitely have a unique selling point which is the whole orange theme. There are no other advertising campaigns like it and it also makes the campaign stand out.
Magic ingredients, they definitely use this as they give the image that you’re gonna turn orange or have some special strength if you drink this drink.
They most definitely use wit and humour in their adverts, more humour than wit. It isn’t so much the language that is funny, it’s more the actions, for example hitting people is associated with being funny and they use that a lot.
I think the adverts are targeted at a younger group who are trying to be on trend. I don’t feel that the advert campaigns specifically attracted a certain group of people, so I think they just try to attract people and convince people who want to be on trend and up to date.
The typeface on the logo for tango has always remained the same. It’s very bold and simple, it stands out and is very iconic. It suits the target audience well as youths like to keep things simple.
The logo has changed over the years, but it has always involved a fruit depending on what flavour tango they are drinking, this Is good because then the audience know the drink is a fruit drink without actually having to read anything.
Tango have had many different slogans, depending on the flavour of drink or style, here a few of them;
The first official television broadcast to the public in the uk was in 1955. In 1936 people were able to get Analogue terrestrial television. Analogue terrestrial TV was free and unlike previous Television, you could now get up to 6 channels instead of the basic 3. 2 years later in 1938 Analogue cable TV was launched in Bristol and Kingston upon Hill, it was distributed on the same 405 line service as Analogue terrestrial, cable TV is a system which provides television to people by using radio requencies transmitted through opitcal fibres. In 1998 Ondigital, later re-branded as ITV, launched a pay TV digital terrestrial service. Digital TV is when you recieve TV through an aerial, Digital TV also uses less broadcast space which means that, there will be more room for other services like wireless broadband, local TV and High Definition Television. In 1939 BBC television stopped because of the world war 2, most households listened to the radio. In the UK we use PAL, other countries use NTSC as there standard such as north america and japan, PAL has better resolution than NTSC as it uses 576 lines of resolution. NTSC only uses 525 lines.
In 1930 John Baird introduced the first commercial television, In 1938 the television was the same price as a small car, only 5,000 televisions were sold as they were so expensive. 1954 IBM launched the first commercial computer. In time video technology has changed drastically, not just the camera's themselves, but the way in which we save and store our footage. Now day we can use SD cards, which are quick and easy when it comes to log and capturing, but previously they used video tapes, not DV tapes, but even older tapes which didn't have a huge amount of storage on.
2. How has the digital world changed the way we consume and create TV?
Now days there are many different ways of wathing digital TV, even whilst you're on the move! They now make phones which have internet access, which allow you to watching videos on youtube, iplayer, 4OD etc. Some phones, such as iphones, have 3G which is free wifi. You can also buy ipads which have wifi connection, or laptops with a wifi connector, so you could be sitting on a train for example and catch up on programmes you have missed online. The main advantage of digital cameras are that you don't have to rolla film each time like a film/video camera, with the digital camera you simply just click a button and transfer onto your computer. Digital cameras also have a huge storage space, they can hold up to 10,000 photos depending on the size of the memory card, this completely outweighs the storage on a film roll. Digital cameras also have face face detection, which caputres the face and stops the picture going blury. Another advantage of digital cameras are that now days they come built in with video recording, which definatley saves time. Over the years editing has changed drastically over the years. Since digital cameras came along editing as become easier as it's easier to upload your footage. Also the editing software has changed over the years, now days we have Final cut which is industry standard, where as previously they only had lower equiped software such as windows movie makers or different flat bed machines.
3. Have online videos lowered the standards of TV production? now days videos aren't just made professional, there's also domestic videos made by people themselves at home or where ever using hand held cameras, even webcams, which they upload onto the internet. In 2005 youtube started up and recieved it's first video. Youtube is hugely popular with people uploading there videos they have made. Now days youtube is a huge starting point for many people, singers, actors, aspiring tv presenters, there has been many people upload there videos which they've just made in there bedroom with low tech equipment and then they have been spotted online and given a job. The software used to edit many of these videos is just windows movie maker or another low standard editing software, the trend of these videos are now being used my professional directors, for example cloverfield is mostly all filmed with a handheld camera. As time has gone on it's becoming more and more popular using footage which looks domestic. We now have websites like iplayer or 4od which is were you can go to catch up on programmes that you've missed, by having these websites has changed the ratings of TV shows as people now they can watch it else where after.
Peter Donahoe.
His work is mostly of the architecture of agriculture in the eighteen towns which comprise columbia country.
He likes to shoot his pictures in a circular technique.
Donahoe has been a photographer for more than thirty years/
He has worked in fashion and commerical mahattan and has also been a police photographer.
Ten years ago he began using pinhole camera.
Peter Zirnis.
He was born in Riga, Latvia and raised in Brooklyn, New York.
In 1995 he moved to jersey and immediately began photographing it's architecture.
In the summer of 1999, a back injury prevented him from carrying hs 4x5 equipment, so he switched to pinhole.
Diana Hooper Bloomfield.
She has been photographing for over 20 years.
She has recieved numerous awards.
he loves the dream like quality and timelessness of pinhole photography.
Maria C Sheer.
Sheer was boring in brooklyn, New York and early on saw much of the US on trips with family.
She likes painting in the abstract expressionistic style.
In the late 70's ms Shee shifted from painting to photography.
She uses pinhole to create magical and haunting images.
James C Romeo.
His interested in printmaking aswell as photography.
He was born in 1934 in seneca falls, New York.
His love for photography started in his teens.
He specializes in maritime photography, taveling on cargo ships and tankers throught the world.
His work is exhibited in the US and UK.
Photography is the process, activity and art of creating still of moving imags.
Some examples of genres of photography are;
Aerial
Commercial
Glamour
Fine art
Landscape
Fashion.
Light always travels in a straight line.
The shutter is a device that allows light to pass for a determined amount of time.
An aperture is a hole or an opening through which light travels, meaured in F stops.
The lens of the camera catches the light from the subject and brings it to a focus on the film or detector.
Exposure control - The size of the aperture and the brightness of the scene controlls the amount of light that enters the camera during a period of time.
What you need to make your own pinhole camera:
A light proof container!
black paint
tin foil
tape
pin
photographic paper.
The rules we have to follow for health and safety in the studio are;
no eating or drinking.
no running or fooling around
no coats or bags on the floor
dry hands before using electrics.
beware of cables on the floor
handel flash heads with care
don't look directly into the flash head
be careful with using the paper background system
handel all equipment with care.
The rules we have to follow in the Dark room are;
No eating or drinking
no running or fooling around
dry hands before using electrics
no coats or backs on the floor
use tongs when handeling paper
don't mix the wet and dry side of the dark room!
This week we done radio production, I really enjoyed this week as radio and music is what I'm most interested in doing. I had used garage band before but this week I learnt how to use logic pro, which I had never used before, at first I found it confusing to use but the more jingles and idents we made the easier and more fun it became. The first thing we had to do to get used to the software was make a 5 seconds ident for SNC live, my favourite part of doing this task was to decent on what sound effects to use in the background, I struggled with editing the vocals but after a few attempts it became easier and I now feel more confident with editing voices for example, changing the pitch or bass.
After making a few idents, we were then given the task of making a 20 - 30 seconds long promo for are our own radio show. Unfortunately my computer wasn't letting me log in so I worked with Laura, which actually worked very well as we had similar idea's and balanced out the work. I really enjoyed making the promo, I loved deciding what music to use as the bed and making the jingles inbetween. Making the radio promo was my favourite part of the week, as the promo had to be 20 - 30 seconds it meant we had more to edit which I really enjoy. After we made our promo's we had a little play around making our own music, we tried two techniques, one was using the keyboard and making our own sounds and the other was using loops to make a sequence, I preferred using the loops as there was a huge variety of sounds, I love making music like this and really enjoyed it. I'm looking forward to when we start the music production tasks.
This week has definitely been my favourite week so far, I would love to do this week again and can't wait to do radio production again. The only thing that would have made this week better is if I could have logged into my own account and made my own work, but this has been sorted now and i do feel Laura and I worked well together.
